Contextual advertising has quickly become a major media resource for internet marketing campaigns. Contextual advertising offers its own, unique capabilities that are not readily available through other marketing avenues.

How does Contextual Advertising work? Contextual advertising's success is that it has the capability to deliver an advertisement directly to a prospect at the moment they are interested in your services. For example, someone may be reading an online article about "life insurance," and content within the article may have hyperlinks able to direct the person to companies that offer "life insurance services." These advertisements are based on the content being presented to the web visitor.

This advanced marketing technology yields excellent results at a cost competitive with pay-per-click search engines, with potentially stronger online branding capabilities. Strong contextual advertising networks can yield high volumes of traffic with response conversions that rival organic search engine traffic.